CarderPlanet
Professional
Are you planning to do business in a virtual space and are you already thinking about how to create an online store? In our article, we will touch on the main points that affect the successful promotion of a selling site. This information will help you analyze existing project developments, make adjustments if necessary, and build a profitable and constantly evolving web resource.
Checklist for creating an online store
Starting an entrepreneurial activity on the worldwide network, you must attend not only to the creation of an online store website, but also to ensure its stable and legal activity. In order for the company to start working as a single organism, it is important to resolve a number of issues that are responsible for different sectors of activity:- Fundamental. They are financial and legal aspects - legal registration of an enterprise, creation of an accounting structure, recruitment of employees. It is imperative to decide on a pricing policy that affects how quickly your investment will pay off.
- Organizational. Here it is important to think over the conditions, storage location and delivery methods of the goods, as well as how customers will be able to pay for purchases - online using a payment system, in cash or by transfer from a bank card. The emphasis on checking the reliability of suppliers is also important.
- Communicative. The key to the success of the online store is constant communication with customers. Managers must have the information to answer questions from potential customers, as well as be able to quickly work with orders and reviews. It is worth considering the specifics of the call center operation - time, number of operators, communication lines.
- Development of an online store. This means directly creating a selling platform, so it is important to decide not only on the developer, but also on those characteristics that you see in your project - functions, management systems, content, synchronization with electronic accounting programs.
- Marketing. Planning product promotion is a strategic business task. It is necessary to draw up a plan, which will include schemes for attracting customers, stimulating demand and sales, creating a contact base.
Checklist for checking the online store for the conversion level
In order for an online store to function effectively and make a profit, an increase in website conversion is required constantly. There are many techniques for achieving your goal. It is good if you use not one, but some of the ones presented below, or even all. So what's important?- Great online store design. First impressions play a significant role in attracting potential customers. If the site is made beautifully and conveniently, it will be interesting to the user.
- High speed of website loading. According to statistics, the resource should be loaded no more than 1-2 seconds. If you have more, then you need to optimize its work by choosing a suitable CMS platform.
- Comfortable usability of the order page. A clear algorithm is important, which stimulates the purchase and attracts the attention of the site user. It is necessary to use clear buttons, write in large print and exclude the possible "loss" of goods from the basket.
- Ability to leave a review about the purchase. Having a section or pop-up window where customers can read reviews and leave theirs increases conversions by about 5%.
- Interesting and unique content. Write about what is important for the client - the benefits of the product, the benefits of cooperation with you, special promotions. Use dynamic content that helps build communication with your visitors, rather than a “workload” for search engines.
- Quality service. Consider everything - live communication with the client (chats, online calls, call-back), delivery services and guarantees. Think of how you can interest the visitor - promotional codes, promotions for registered users and other offers.
